The company has created a distinct concept of products and services either based on Blue Lagoon geothermal seawater's active ingredients - minerals, silica and algae - or the close proximity to the seawater and its raw natural surroundings.
Constant developments and strategic growth characterize Blue Lagoon's history. The company is a market leader in the development of health related tourism, both in the area of spa and wellness and in developing medical treatments for psoriasis. It also develops and markets a skin care line based on the geothermal seawater's active ingredients.