National Audubon Society

National Audubon Society
United States

Our national network of community-based nature centers and chapters, scientific and educational programs, and advocacy on behalf of areas sustaining important bird populations, engage millions of people of all ages and backgrounds in positive conservation experiences.This Strategic Plan serves two ends. First, it is a blueprint for achievement of the National Audubon Society's mission: to conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the Earth's biological diversity. The Plan seeks to integrate Audubon's unique and unmatched strengths - its network of volunteers and activists, its dedicated staff, its national reach and community presence, its respected name - to accomplish this essential purpose. But the Plan also follows a higher calling: to create a culture of conservation and an environmental ethic. By inspiring individual and collective action, Audubon strives to make unsustainable exploitation of the natural world socially, politically, and morally unacceptable. Engaging people in protecting birds and other wildlife is therefore the essential corollary of Audubon's mission.
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